150+ ecommerce brands supported · Klaviyo Silver Partner · Finalist, Gold Coast Local Business Awards, 2025 and 2026
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Your Black Friday Klaviyo Campaigns.

Written, Built, Scheduled and Managed For You.
While you're packing orders and answering DMs, your BFCM email system is already selling. Built by the Klaviyo Silver Partner team behind $2.5 million in email-attributed client revenue in 2025.
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5 spots total across both editions.
When they’re gone, they’re gone until next year.

November doesn't care

that you're one person.

It’s the biggest sales window of your year. You’ve got stock to manage, suppliers chasing you, customer service DMs multiplying, and somewhere in there you’re meant to plan, write, design and schedule a multi-week email campaign that outperforms every brand fighting for the same inbox.

So here’s what actually happens. You either throw together a last-minute campaign and hope, or you send almost nothing and watch other brands have the November you wanted.

Both cost you the same thing: the single biggest email revenue window of the year, gone until next November.

And the maths is brutal. During BFCM, email converts at roughly double its normal rate and drives around 30% of ecommerce revenue for brands that do it properly. If your list has 5,000+ subscribers and your BFCM emails are an afterthought, you’re not saving time. You’re donating revenue to your competitors.

It doesn't have to work like this.

You’ve spent all year building that list. It’s the only marketing channel you actually own. No algorithm, no ad auction, no platform deciding who sees you.

Hand it to a team that does this for a living, and November changes shape. Your campaigns go out on schedule, built on a strategy designed around your offer, your margins and your customers. Your only job is to approve the plan and pack the orders it generates.

What is the BFCM Klaviyo Takeover?

The BFCM Klaviyo Takeover is a done-for-you Black Friday Cyber Monday email marketing service for product-based ecommerce brands using Klaviyo. In Flow Marketing plans your BFCM strategy, then writes, designs, schedules and (on the Total edition) actively manages your entire campaign inside your Klaviyo account. You approve. We do everything else.

It comes in two editions, depending on how much of November you want off your plate.

Choose your Takeover

The Campaign Takeover

$1,899 + GST

Your BFCM campaigns,
handled end to end.

✓ 1-hour strategy session with Jess. We lock your offer, your sale window and your angle before a single word gets written. If your offer needs work, we fix it here.

✓ 8 campaign emails, written, designed and scheduled in Klaviyo. Teaser, VIP early access, launch, mid-sale angles, peak push, last chance. Every email on-brand, every send time deliberate.

→ You approve the strategy and the emails. We do the rest.

Book The Campaign Takeover

The Total Takeover

$3,495 + GST

Everything in the Campaign Takeover, at full depth, plus the parts that separate a good BFCM from a record one.

✓ 1-hour strategy session with Jess

✓ 12 campaign emails, written, designed, scheduled and segmented. Your VIPs, first-time buyers, lapsed customers and last year’s sale shoppers each get messaging built for them, not one blast to everyone.

✓ Up to 3 abandonment flows tuned for the sale. Your cart, browse and checkout abandonment flows get sale-period messaging and compressed timing, so the people who almost bought get caught while they’re still deciding. (Flows must already be live in your account.)

✓ VIP early-access sign-up pop-up. We build the pop-up that turns your site traffic into a first-access list before the sale, your highest-intent segment of the whole campaign.

✓ Up to 3 SMS sends. Launch, peak, final hours. Sent to the people email didn’t reach, not stacked on top of it. (SMS must already be active in your Klaviyo account.)

✓ Mid-sale management. This is the one nobody else offers. We watch your numbers daily through the sale window. If an angle is underperforming, we swap it. You’re not locked into a plan written in October while the sale happens in November.

→ Everything in the Campaign Takeover, at full depth, plus the parts that separate a good BFCM from a record one.

Book The Total Takeover

The Campaign Takeover vs The Total Takeover

Campaign
Takeover

Total
Takeover

Campaign emails written, designed,
scheduled

8

12

Audience segmentation on every send

✓

Abandonment flows tuned for the sale (up to 3, must be live)

✓

VIP early-access pop-up

✓

SMS sends (up to 3, SMS must be active)

✓

Mid-sale management + angle swaps if needed

✓

Investment:

$1,899 + GST

$3,495 + GST

Not sure which fits?

If your list is under 8,000 and this is your first properly planned BFCM, the Campaign Takeover will outperform anything you’d build solo. If email already drives real revenue and you want November maximised, the Total Takeover is built for you.

Make it go further

Add at checkout or in your strategy session. Available with either edition.

Post-BFCM Retention Build

$895 + GST

Turn sale buyers into repeat customers.​

✓ Post-purchase flow rebuilt for the new-customer flood

✓ BFCM 2026 buyer segment, ready for every future launch

✓ Win-back flow queued for the 60 to 90 day reorder window

→ BFCM stops being a weekend. It becomes a customer base.

Christmas Mini Campaign

$795 + GST

Ride the momentum to Christmas cut-off.

✓ 4 extra emails: gift guides, shipping deadlines, last call

✓ Built on your live BFCM data

✓ No extra strategy session needed

→ November’s buyers are December’s gift shoppers.

Additional Campaign Emails

$225 + GST each

Extend the window.

✓ Longer sale, extra product drop, or a Boxing Day push

✓ Written, designed and scheduled to the same standard

→ Add as many as your calendar needs.

Proof It Works

+790% increase in attributed email revenue. $5,991.29 in Klaviyo-attributed sales.

“Having Jess take over the emails campaigns took the pressure off what is a busy time with a well-planned and totally on-brand campaign that generated well above expectations in return!!”

— Michaela

+219% increase in attributed email revenue. $20,362.42 in Klaviyo-attributed sales.

“Email marketing is definitely not a strong point of mine & having her come in & do such a great job at it has allowed me to focus on other parts of my business.”

— Bridget

And across every brand we manage:

$2.5 million in email-attributed revenue in 2025.

Email should be driving 25 to 40% of your store’s revenue. That’s the standard we build to.

What Happens After You Book?

/01

You secure your spot via the payment link.

/02

We book your strategy session and lock your offer, window and angles.

/03

You approve your custom campaign plan.

/04

Our team writes, designs, builds and schedules everything in Klaviyo.

/05

Your campaign runs. On the Total Takeover, we're watching and adjusting the whole way through.
Lock In The Total Takeover
Lock in The Campaign Takeover
This is for you if:
  • You run a product-based ecommerce brand on Klaviyo (we work with Omnisend too)
  • Your list has 3,000+ subscribers (that’s where this investment pays for itself fastest)
  • You’d rather approve a plan than build one at 11pm between packing orders
  • You want BFCM to be a system, not a scramble
It’s not for you if:
  • Your list is under 1,000 subscribers
  • You want to DIY it (we do, you approve, that’s the model)
  • You won’t be set up on Klaviyo by September 2026 at the latest. Your account needs time to warm before November, and a cold account in BFCM week lands in spam, no matter how good the emails are
We’d rather turn you away than take on a brand we can’t get a result for. That’s also why there are only 5 spots.

Frequently Asked

Questions
What is the BFCM Klaviyo Takeover?
A done-for-you Black Friday Cyber Monday email service. In Flow Marketing plans, writes, designs and schedules your entire BFCM campaign in Klaviyo, with the Total Takeover edition adding segmentation, flow tuning, SMS and daily mid-sale management. You approve the plan; we do everything else.
The Campaign Takeover ($1,899 + GST) covers strategy plus 8 campaign emails written, designed and scheduled. The Total Takeover ($3,495 + GST) covers 12 segmented emails, up to 3 abandonment flows tuned for the sale, a VIP sign-up pop-up, up to 3 SMS sends, and mid-sale management where we monitor and adjust your campaign while it runs.
No. Locking your offer is the first half of the strategy session. Most brands arrive with a rough idea and leave with an offer that passes the one-sentence test.
Now, honestly. The best BFCM campaigns launch mid-November, which means strategy and builds happen in September and October. The later you book, the more compressed your build, and spots don’t wait.
No. The Total Takeover tunes up to 3 abandonment flows that are already live in your account, with sale messaging and faster timing. If you need flows built from scratch, that’s The Essential Email Engine, and we can talk about sequencing on a call.
If SMS is already active in your Klaviyo account, yes, up to 3 sends are included in the Total Takeover. We don’t handle SMS activation itself, as it requires personal account verification only you can complete, but it takes about 15 minutes and we’ll point you at exactly what to do.
You’ll need to be set up on Klaviyo (or Omnisend, we work with both) by September 2026 at the latest. New sending accounts need weeks of consistent sending to warm up, and a cold account during BFCM week goes straight to spam. On Klaviyo but starting from scratch? Book a call and we’ll map the right starting point:
Book a Call
Yes. Additional emails are $225 + GST each during the month of December only, and the Christmas Mini Campaign adds 4 emails through to Christmas cut-off for $795 + GST.

5 spots. Two editions.

One November.
We cap the Takeover at 5 brands total because every campaign gets genuine strategy attention, including through the sale itself. Last year’s spots went before the end of September.
Your list is sitting there. Your competitors’ campaigns are already being planned. The only question is whose emails your customers buy from this November.
Secure Your Spot Now
PS: Skimmers, Read This
You're busy. Here it is straight.
We plan, write, design, schedule and (if you want) actively manage your entire Black Friday email campaign in Klaviyo.

The Campaign Takeover: $1,899 + GST. Strategy + 8 emails, done for you.

The Total Takeover: $3,495 + GST. Strategy + 12 segmented emails + flow tuning + VIP pop-up + SMS + mid-sale management.

We write. We design. We schedule. You sell.

5 spots. Open now.
Secure Your Spot Now
In FLow Marketing – Klayvio Specialist Expert
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