Scale your online store. Without the burnout.
Get expert strategies from 8 pros across ads, SEO, email, legal, finance and more. All tailored for e-commerce founders like you.
2 days. 1 plan to grow with confidence.
14 and 15 October 2025 | 10am–2pm AEST Daily
You're done winging it.
Let’s build a store that grows without the guesswork.
You’re a product-based founder who’s tried the courses, free resources, and tips from online experts. You’re still doing everything yourself with only small gains to show for it.
It’s not your fault. You’re not lacking effort. You’re lacking a clear strategy.
This virtual summit gives you a practical, proven roadmap to grow your e-commerce business with structure, clarity and confidence.
This virtual summit gives you a practical, proven roadmap to grow your e-commerce business with structure, clarity and confidence.
Stop guessing. Start growing.
If you’re tired of conflicting advice, endless to-do lists and growth that feels like a grind, you’re not alone. And you’re not doing it wrong.
You just need guidance from people who understand the e-commerce space and can show you what actually works.
That’s exactly what this summit is designed to do.
This is for you if
You sell physical products and want to grow without hiring a big team
You’ve moved beyond the beginner stage but feel stuck on what to do next
You’re overwhelmed by trends and advice that doesn’t apply to your business
You want practical, usable insights you can implement right away
You’re ready to feel confident in your decisions and direction
About the E-Commerce Growth Intensive
Two half-days of focused sessions.
Eight trusted experts.
One strategy to help you grow with less stress and more structure.
What You’ll Learn
We’ve invited experienced professionals who work daily with product-based businesses to teach what’s working right now, so that you can scale your business, make more money and create the life you want.:
- Store optimisation and retention
- Organic traffic and SEO
- Content that builds loyal buyers
- Paid traffic that delivers returns
- Legal basics to protect your brand
- Understanding business financials
- Email marketing that works while you sleep
All sessions are live on Zoom. You’ll be able to ask questions and learn in real time. This is designed for founders who want to increase sales and simplify their business model
Meet Your Speakers
Each speaker works directly with e-commerce brands every week. You’re learning from professionals who get it.
Nakita | Shopify Expert, Lenny Rocks Agency
Nakita is the founder of Lenny Rocks, a Shopify-focused web design and conversion growth agency based in Sydney. With 9+ years of experience in digital product management and e-commerce strategy, she helps clients ranging from startups launching their first store to established brands generating $50M+ annually. Known for her practical, profit-first approach, Nakita builds high-performing Shopify sites that consistently drive 3–5x higher conversion rates.
Day 1 | 10:15am
Angela | Accountant and Financial Expert, MD Tax
Angela Minniti is a Chartered Accountant and registered Tax Agent with over a decade of experience helping businesses simplify their finances and grow with confidence. A 2020 Rising Star finalist in the Australian Accounting Awards, she’s known for her approachable style and ability to make tax and accounting feel clear and stress-free.
Day 1 | 11:00am
Ketsia | Social Media Strategist, Hey Ketsia
I’m Ketsia. After eight years helping businesses use social media to scale, I’ve seen it all. Posting every day and seeing no sales? Been there. For Q4, let's cut through the noise and change that! I'll show you how to work with ever‑shifting platforms, how to leverage the founder content trend, and how to create content that resonates and build an audience that buys, without burning yourself out. No fluff, just results.
Day 1 | 11:45am
Riz McDonald | Legal Expert, Foundd Legal
Riz McDonald is a lawyer, founder, and former eComm business owner who has spent the last 20+ years helping thousands of founders go from ‘legally anxious’ to ‘legally legit’. She’s the no-fluff legal wingwoman who knows first-hand the highs and lows of entrepreneurship, and how important it is to protect what you’ve worked hard to build.
Day 1 | 1:00pm
Kristy | Outsourcing Expert, Virtual Elves
Kristy Smith is the founder of Virtual Elves, a leading outsourcing company helping business owners scale with ease through smart systems and remote teams. With experience across healthcare and hospitality, she knows what it takes to build strong teams and smooth operations. Kristy is known for her honest advice and people-first approach, helping entrepreneurs delegate with confidence and create more freedom in their business and life.
Day 2 | 10:15am
Jess | Email Marketing Expert, In Flow Marketing (your host)
Jess is the founder and strategist behind In Flow Marketing. With a background in corporate sales and three years running her own e-comm brand, she knows the juggle firsthand. Now, as a Klaviyo Silver Partner, she helps online store owners build email systems that drive sales and give them space to breathe.
Day 2 | 11:00am
Fernanda | Meta Ads Specialist, Fab Marketing
Fernanda Alberici is an Elite Certified Meta Ads Specialist and the founder of FAB Marketing. With two decades or marketing experience, Fernanda helps business owners turn Facebook and Instagram ads into powerful tools for consistent sales. Her practical, no-fluff approach empowers businesses to stop relying on constant posting and start attracting customers on autopilot.
Day 2 | 11:45am
Sonja | Google Ads & SEO Expert, The Search Republic
Sonja Pototzki-Raymond MSc, known as Sonja the Search Queen, is a best-selling author, award-winning businesswoman, and Google Search expert helping brands grow with strategy and heart. As the CEO and founder of The Search Republic, she’s generated over $700 million in client sales, leading one of Australia’s top Google-accredited digital agencies. With a passion for purpose-led growth and resilience, Sonja blends 20 years of global marketing experience with a mission to empower women and businesses to rise stronger and shine online.
Day 2 | 1:00pm
"Growth gets easier when you stop doing it all alone."
— Jess Courchesne
Ticket Options
General Admission
Pay What You Can
We want this event to be accessible.
Choose the price that works for you.
- Live access to all sessions
- Participate in live Q&A
- Useable strategies you can implement immediately
VIP Access
$69 Upgrade Fee
Everything in General Admission, plus:
- 12 months access to all session recordings
- 8 x free resources from each expert (valued $50 to $350 each)
VIP Bonus Bundle (8 Total) – Valued Over $1,000
Get exclusive access to expert audits, templates, financial tools, and live strategy sessions all designed to help you implement what you learn and grow faster, without burning out.
✓ Conversion Checklist for Shopify (Valued at $50)
A practical resource from a conversion specialist, covering the top 10 conversion optimisers you can implement immediately to start turning more clicks into paying customers.
✓ Income & Expenses Spreadsheet (Valued at $75)
A downloadable spreadsheet built to help you manage your cashflow without needing accounting software. Ideal for founders ready to get a clearer handle on finances and feel more in control.
✓ 5 x Mini Q&A Accounting Sessions (Valued at $125)
Book three 20-minute strategy calls with Jess (founder of In Flow Marketing) after the event for tailored advice. Each session is guided by a pre-call questionnaire to help you get the most impact. Strictly limited due to capacity – first 5 to book only..
✓ Organic Social Action Kit (Valued at $99)
This ready-to-use kit helps you boost visibility and conversions on social without burning out. Include a checklist to fix content that isn’t converting, a 30-day plan with prompts for stories, videos + posts and an invite to a live group Q&A for feedback and next steps
✓ 1:1 Outsourcing Strategy Call (Valued at $350)
A 1-hour private consulting session to help you identify, plan, and action the outsourcing or team support your business needs so you can stop doing it all alone.
✓ Mini Klaviyo Audit (Valued at $69)
Get a personalised review of your Klaviyo account, flows, or campaigns, with clear recommendations to improve performance, simplify segmentation, and drive more sales on autopilot.
✓ Facebook Ads Starter Audit – “Ad-Ready in 15” (Valued at $69)
Not running ads yet? This mini audit gives you a 15-minute Loom video and 3-point strategy review to help you improve your offer and messaging, fix store conversion gaps and prepare for profitable Meta ads with confidence
Total Value: Over $1,000 in strategic bonuses, yours free with VIP.
All content will be delivered via your private VIP access portal after the event.
Is this summit for me?
Yes. If you run a product-based brand and want to scale with less stress, this event is for you.
How much does it cost?
General Admission is pay-what-you-can. VIP upgrade is $69.
Are sessions live?
Yes. All sessions take place live on Zoom, with time for audience questions.
What if I can’t attend live?
Select the VIP ticket for full access to the session recordings.
What’s included in the VIP expert offers?
Each speaker is providing a useful bonus resource such as an audit, checklist, template or mini-training.
Will there be replays?
Yes, for VIP ticket holders only. Secure your spot before early bird pricing ends.
Ready to stop winging it and start growing your store with confidence
Join us for The E-Commerce Growth Intensive
14 and 15 October 2025
10am to 2pm AEST each day (Qld time)
Live on Zoom
Pay what you can or go VIP for replays and exclusive bonuse